PHOTOGRAPHY IN INDUSTRIAL COMMUNICATIONS – A MUST
People do not read the details until they are drawn in. Photos of your product or service must do the heavy lifting. They need to tell the story at a glance. Well done photography, especially in the industrial environment, promotes robust discussion. The shots can be used for years in all your marketing materials. Below are a few examples of photography we orchestrated to help our clients sell and tell.
The best way to talk about water, oil, and chemical resistance of an industrial textile is to show it.
Burn and spark resistance is an important performance parameter for welding fabrics. Showing the test promotes robust discussion on this topic and helps sell this product over the competition.
Firestopping technologies, like these metal sleeves filled with putty, protect cables behind walls and above ceilings. The product looks benign, but has been scientifically engineered to save lives every day.
When is the last time you thought about the box that your sandwich comes in? Boxes can be beautiful, too.
Portable welding quilt. The best way to sell its unique portability concept is to show it.
Smart Ditch, is an HDPE ditch lining product for moving, guiding and scrubbing storm water. What takes paragraphs to explain can be seen very easily in one photo.
The insulation that helps to keep your home warm in winter and cool in summer is actually made with these recycled products. Sand, Glass, Basaltic Rock, and Steel Slag.
Custom corrugated packaging concepts.
These welding blankets and welding curtains are engineered for extreme heat environments. The key was to showcase their intended heat intensive applications.
No one gets left behind when you work with industry associations. Making sure every product and company was represented in this shot took time to orchestrate. We had to contact all participants, specify the size of samples needed, received and identify all products, then clean and stage the photo set. After getting all products in place, we maintained the set for a week to assure all involved had time to view and re-direct the products as needed.
Leaking valves and fittings in mechanical rooms and industrial processes are costly issues. They rarely stay insulated and the leaking of condensation and the release of heat is ‘just tolerated.’ No Sweat came up with removable and replaceable insulated valve cover solution.