SHOW, TELL, and SELL
Industrial marketing isn’t always pretty, but we believe every product can shine! Without something to show, it is hard to tell and ‘sell.’ Each piece of communication needs to reinforce your brand with messages that show, tell, and sell.
DISCUSSION STARTERS
Whether an eBlast, your website, a traditional post card mailer, website, tradeshow booth, PR piece, or a technical manual, the visuals and lead must be compelling to pull your audience in to engage in a more involved discussion of the details.
All homes need a bit of work to meet the new homeowner’s needs. Buyer’s Edge keeps in touch with past customers with vetted lists of repair and remodeling specialists.
Buyer’s Edge is a real estate company with a uniquely different approach to home sales. They keep in touch with growing families and send reminders of their unique skill set -- in matching the right family with the right home.
Finding the Perfect Home for any buyer is how Buyer’s Edge has edged out the competition in a very competitive market. Reminders of Buyer’s Edge uniquely different approach are mailed to past, present, and future customers 4-6 times a year.
eBlast messages need to break through the clutter. Merion Pump & Equipment experiences 20%+ open rates time and time again with messages that bring a smile and reinforce key communication points to facility owners and maintenance engineers.
Boiler service and repair usually happens only after an unplanned equipment breakdown. GP Energy Products understands the value of frequent and friendly communication. Monthly eblasts supported by one-on-one reinforcement emails assure they continue to keep the customers and business they have earned over the years.
Association members collaborate to produce safety standards, testing standards, and installation guidelines. Our industry knowledge, combined with patience and persistence to produce informative, accurate, and readable pieces has brought us to the table many times over the years with NAIMA. We work closely with their technical representatives to produce accurate documents like this one. A full look at the document can be seen here:
https://insulationinstitute.org/wp-content/uploads/2015/11/AH124.pdf
Showing ‘quiet’ was difficult. We worked with this association to produce a comparative test results document that was short, readable, and informative to the design professionals. The report to further showcase our work, with illustrative wall diagrams, can be seen here:
https://insulationinstitute.org/wp-content/uploads/2021/03/NAIMA-AcousticsBrochure-FINAL_03242021.pdf
Buyer’s Edge is a real estate company with a uniquely different approach to home sales. They keep their name in front of past, present and potential clients 4-6 times a year with reasons to select the right broker for their ‘untraditional’ home buying process.
Replacement heating and cooling coils and heat transfer equipment is all about unusual fits. HX Coils regularly communicates their successful solutions to unusual equipment predicaments with eBlasts in interesting or unusual applications.
Polished up the website. Project included interviews with management, sales, and technical support teams, and included site organization, design, copy, and ongoing updating with timely information.