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Creative Showcase

Brochures | Trade Advertising | Case Studies/Press Releases | Direct Mail
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Client:  Specified Technologies, Inc. (STI)
Target:  construction trade media, architects, specifiers

STI prides itself on innovation. From new product launches to in-use applications, Gemini works closely with STI's marketing team to keep the STI name in the news.

Client:  Auburn Manufacturing, Inc. (AMI)
Target:  manufacturing trade media, purchasing agents, OEM designers

AMI manufactures a unique textile product line to industries requiring high heat protection. These releases include news on new product offerings, application stories, quality testing updates and more.

Client:  Auburn Manufacturing, Inc. (AMI)
Target:  safety professionals in manufacturing environment

When a new certification standard was announced, AMI took a leadership role by being the first to get its products certified, and taking the message to the marketplace. This article was one of many strategies AMI used to spread the word on the value of specifying certified products.

Client:  Specified Technologies, Inc. (STI)
Target:  architects and specifiers of firestop systems for buildings

New products utilizing new technology need a communications boost from every angle. For the product launch, Gemini worked with the trade press to solicit interviews with STI management, developed sales pieces, FAQs, and a press kit for use at major industry conferences.

Client:  DriTherm International
Target:  industrial & commercial building systems designers

DriTherm's underground insulation product was specified in the nation's largest geothermal project. Gemini worked with the project engineer, Ball State University, and other key project officials to write a case study that has been picked up in many key trade publications.

Client:  RLS Logistics
Target:  food producers, current customers

Amoroso Baking Company was the first to take advantage of the efficiencies and cost savings of a new RLS consolidated freight program. Gemini worked with Amoroso and RLS to coordinate a case study that was then used as an advertorial and direct mail piece to help promote the new program.

Client:  The Tustin Group
Target:  facility managers

The Tustin Group installed a custom, wireless integrated HVAC and BAS system at Bryn Mawr College that increased the cooling load by 16% without an increase in energy consumption or maintenance staff. The new system enabled the college to participate in a curtailment program that earned them enough money to fund a number of campus sustainability programs. Gemini worked with the facility maintenance team, engineering staff, and curtailment program coordinators to capture the story and help the Tustin Group promote their systems approach to other college campus systems.

Client:  Specified Technologies, Inc. (STI)
Target:  healthcare facility management, firestop professionals

Firestopping in healthcare facilities is a life safety issue, and STI is taking the lead by offering many firestop systems to keep facilities in compliance with the codes. Gemini develops press kits for trade shows and sales meetings - each targeted towards a specific trade audience or market issue. All kits are also prepared in electronic format for eTrade Shows.

Client:  Specified Technologies, Inc. (STI)
Target:  healthcare facility management professionals

On behalf of STI, Gemini worked with the facility management team at Borgess Health to address the importance of firestopping penetrations and maintaining a process of constant compliance. The case study was picked up in several publications and also used as a direct mail piece and sales collateral for the STI sales team.